Kamis, 09 Desember 2010

[E779.Ebook] Ebook TRIZ for Engineers: Enabling Inventive Problem Solving, by Karen Gadd

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TRIZ for Engineers: Enabling Inventive Problem Solving, by Karen Gadd

TRIZ is a brilliant toolkit for nurturing engineering creativity and innovation. This accessible, colourful and practical guide has been developed from problem-solving workshops run by Oxford Creativity, one of the world's top TRIZ training organizations started by Gadd in 1998. Gadd has successfully introduced TRIZ to many major organisations such as Airbus, Sellafield Sites, Saint-Gobain, DCA, Doosan Babcock, Kraft, Qinetiq, Trelleborg, Rolls Royce and BAE Systems, working on diverse major projects including next generation submarines, chocolate packaging, nuclear clean-up, sustainability and cost reduction.

Engineering companies are increasingly recognising and acting upon the need to encourage successful, practical and systematic innovation at every stage of the engineering process including product development and design. TRIZ enables greater clarity of thought and taps into the creativity innate in all of us, transforming random, ineffective brainstorming into targeted, audited, creative sessions focussed on the problem at hand and unlocking the engineers' knowledge and genius to identify all the relevant solutions.

For good design engineers and technical directors across all industries, as well as students of engineering, entrepreneurship and innovation, TRIZ for Engineers will help unlock and realise the potential of TRIZ. The individual tools are straightforward, the problem-solving process is systematic and repeatable, and the results will speak for themselves.
This highly innovative book:

  • Satisfies the need for concise, clearly presented information together with practical advice on TRIZ and problem solving algorithms
  • Employs explanatory techniques, processes and examples that have been used to train thousands of engineers to use TRIZ successfully
  • Contains real, relevant and recent case studies from major blue chip companies
  • Is illustrated throughout with specially commissioned full-colour cartoons that illustrate the various concepts and techniques and bring the theory to life
  • Turns good engineers into great engineers.

  • Sales Rank: #463982 in Books
  • Published on: 2011-03-21
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.70" h x .92" w x 6.70" l, 2.35 pounds
  • Binding: Paperback
  • 504 pages

From the Back Cover
TRIZ for Engineers: Enabling Inventive Problem Solving
Karen Gadd, Oxford Creativity

"Karen Gadd has introduced this exciting modern approach to innovation to many companies.. I am very pleased that she has now captured the essence of TRIZ in this well-written and very readable book, with its colourful and amusing illustrations, making TRIZ accessible to an even wider audience."--Richard Parker, FREng, Director of Research and Technology, Rolls-Royce Group

TRIZ is a brilliant toolkit for nurturing engineering creativity and innovation. This accessible, colourful and practical guide has been developed from problem-solving workshops run by Oxford Creativity, one of the world's top TRIZ training organizations started by Gadd in 1998. Gadd has successfully introduced TRIZ to many major organisations such as Airbus, Sellafield Sites, Saint-Gobain, DCA, Doosan Babcock, Kraft, Qinetiq, Trelleborg, Rolls Royce and BAE Systems, working on diverse major projects including next generation submarines, chocolate packaging, nuclear clean-up, sustainability and cost reduction.

Engineering companies are increasingly recognising and acting upon the need to encourage successful, practical and systematic innovation at every stage of the engineering process including product development and design. TRIZ enables greater clarity of thought and taps into the creativity innate in all of us, transforming random, ineffective brainstorming into targeted, audited, creative sessions focussed on the problem at hand and unlocking the engineers' knowledge and genius to identify all the relevant solutions.

For good design engineers and technical directors across all industries, as well as students of engineering, entrepreneurship and innovation, TRIZ for Engineers will help unlock and realise the potential of TRIZ. The individual tools are straightforward, the problem-solving process is systematic and repeatable, and the results will speak for themselves.

This highly innovative book:

  • Satisfies the need for concise, clearly presented information together with practical advice on TRIZ and problem solving algorithms
  • Employs explanatory techniques, processes and examples that have been used to train thousands of engineers to use TRIZ successfully
  • Contains real, relevant and recent case studies from major blue chip companies
  • Is illustrated throughout with specially commissioned full-colour cartoons that illustrate the various concepts and techniques and bring the theory to life
  • Turns good engineers into great engineers.

About the Author
Karen Gadd has been teaching TRIZ and problem solving with engineering teams from major companies for over 13 years. Her mission is to make TRIZ learning straightforward and the TRIZ Tools easy to use. She has worked on nothing but TRIZ since discovering and learning its power to give us all the routes, to all the solutions, to all engineering problems.
In 1998 Karen started Oxford Creativity to concentrate on developing simple and practical TRIZ problem solving for the European market. Karen has taken TRIZ to major companies including Rolls-Royce, British Nuclear Group, Bentley Motors, BAE Systems, Nissan, Pilkington, Borealis and Sanofi Aventis. Oxford Creativity is now well established as one of the world's top TRIZ companies and has helped to make TRIZ well known and widely used throughout Europe and encouraged top companies to create expert TRIZ teams for innovative problem solving.
Karen studied Mechanical Engineering at Imperial College, and has an MBA from London Business School. After working in strategy and corporate planning in the City of London she returned to live in Oxford and was a tutor at Oxford's Business School the European School of Management ESCP-EAP (based in Paris, Oxford, Madrid and Berlin). From 1995-2002 she was a Governor of Coventry University. Karen's career has been dedicated to creating new enterprises which make a difference - she founded both MUSIC at OXFORD and the European Union Baroque Orchestra and ran both for over ten years and raised millions in corporate sponsorship to make their activities possible. These successful music organisations still flourish. MUSIC at OXFORD transformed Oxford's music scene and is now approaching its 30th season of top professional classical concerts. EUBO has celebrated 25 years of launching the careers of talented young musicians and has been so successful in its mission, that there are now former EUBO students in every major professional baroque ensemble in the world. Karen launched Oxford Creativity to make TRIZ accessible to everyone and transform and launch careers of TRIZ enthusiasts and champions. There are now thousands of engineers who have learned TRIZ from Karen and who intelligently daily apply TRIZ to solve difficult technical and scientific problems.
Karen is long married, has four children and three grandchildren lives happily in Oxford and the Lake District. Karen has recently become a director of the Orchestra of St.John's and concerts and singing are still part of her interests and activities.

Most helpful customer reviews

1 of 1 people found the following review helpful.
Very easy to read!
By Jose J Valadez Posadas
I suggest to use this book as part of the basic package to start learning TRIZ. The cartoons make you smile, the writing style is like talking to someone, which makes it easy to read.

0 of 1 people found the following review helpful.
In depth explanation of TRIZ, but repetitive, wordy, redundant, and repetitive. Trimming would improve this book tremendously.
By Amazon Customer
I recently learned about TRIZ and purchased this book to develop a better understanding of the subject. While the book is sufficiently in depth, it is a torturous read. It is wordy, repetitive, and somewhat disorganized. More space is dedicated to describing (and justifying) what the book will be explaining than in the actual explanation. The same exact ideas, often word for word, are presented over, and over, and over, and... However, the real world examples of TRIZ application are most helpful, so much so I wish there were more of them, that each one presented was carried through to conclusion, and that the process was described in even greater detail. I learn more from seeing how something is done than by reading about how it should be done. The subject matter is interesting and I would have like to have learned how to apply TRIZ in real life (my ideal outcome), but I don't feel like this book alone has prepared me to do so. One last word of warning. Many of the cartoons and diagrams are not legible reading this on Kindle.

5 of 8 people found the following review helpful.
A modern and detailed text on TRIZ for technologist and beyond
By Herbert Roberts
I liked TRIZ for Engineers. As a practicing engineer for 20 years, and as a student of TRIZ for five years, I have read a wide range of text on classical TRIZ and higher levels of TRIZ approaches used in inventive problem solving. The book presents real engineering problems in short form scenarios and through case studies that include detailed notes on how to use a range of TRIZ tools to generate solutions. The example problems are engineering based, but less industrial focused, so the examples have a wide application to the engineering market and technologist new to the basic TRIZ concepts.

The book offers problem solving maps and algorithms that illustrate how the TRIZ tools presented in the chapters can combine to form larger algorithms. The solution maps present through out the chapters flow through the early phases of developing a problem statement, identifying which TRIZ tools fit the problem scenario and onward to developing and applying solutions. The book also offers color figures and tables, which compliment the text as it illustrates how TRIZ is used to model systems and analyze functions. Thematic cartoons are included, as the author notes to bring some levity to the educational process. In my opinion, the cartoons present a physical contradiction as a reader, as they both add and distract from the text and the more formal diagrams and figures.

The author emphasizes that TRIZ is a set of tools, which can offer more than one solution to a problem and that all solutions have some level of merit based on the users needs. This perspective is well supported in the book's classical TRIZ modeling examples. The later chapters include examples of the Traditional TRIZ 76 Standard Solutions, Substance-Field modeling, and ARIZ, which adds clarity to modeling problems with higher-level TRIZ tools. These advanced concepts discussions are supported with case study based examples. The book offers illustrations of blank worksheets that students can use as a reference to help analyze and execute the book's algorithms while problem solving. There are also chapters describing how the TRIZ concepts can be used to analyzing trends and inventing with TRIZ beyond the basic problem solving.

The best part of the book from my perspective is the text-based descriptions of creating a functional analysis model and developing solutions through trimming and substitution of the functional models. I complement Karen Gadd on her efforts to bring TRIZ to engineers, and will recommend the book to TRIZ novices and more experienced inventive problem solvers.

See all 6 customer reviews...

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Rabu, 08 Desember 2010

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"This new edition of Active Portfolio Management continues the standard of excellence established in the first edition, with new and clear insights to help investment professionals."

-William E. Jacques, Partner and Chief Investment Officer, Martingale Asset Management.

"Active Portfolio Management offers investors an opportunity to better understand the balance between manager skill and portfolio risk. Both fundamental and quantitative investment managers will benefit from studying this updated edition by Grinold and Kahn."

-Scott Stewart, Portfolio Manager, Fidelity Select Equity ® Discipline

Co-Manager, Fidelity Freedom ® Funds.

"This Second edition will not remain on the shelf, but will be continually referenced by both novice and expert. There is a substantial expansion in both depth and breadth on the original. It clearly and concisely explains all aspects of the foundations and the latest thinking in active portfolio management."

-Eric N. Remole, Managing Director, Head of Global Structured Equity, Credit Suisse Asset Management.

Mathematically rigorous and meticulously organized, Active Portfolio Management broke new ground when it first became available to investment managers in 1994. By outlining an innovative process to uncover raw signals of asset returns, develop them into refined forecasts, then use those forecasts to construct portfolios of exceptional return and minimal risk, i.e., portfolios that consistently beat the market, this hallmark book helped thousands of investment managers. Active Portfolio Management, Second Edition, now sets the bar even higher. Like its predecessor, this volume details how to apply economics, econometrics, and operations research to solving practical investment problems, and uncovering superior profit opportunities. It outlines an active management framework that begins with a benchmark portfolio, then defines exceptional returns as they relate to that benchmark. Beyond the comprehensive treatment of the active management process covered previously, this new edition expands to cover asset allocation, long/short investing, information horizons, and other topics relevant today. It revisits a number of discussions from the first edition, shedding new light on some of today's most pressing issues, including risk, dispersion, market impact, and performance analysis, while providing empirical evidence where appropriate. The result is an updated, comprehensive set of strategic concepts and rules of thumb for guiding the process of-and increasing the profits from-active investment management.

  • Sales Rank: #576288 in eBooks
  • Published on: 1999-11-16
  • Released on: 1999-11-16
  • Format: Kindle eBook

Most helpful customer reviews

44 of 48 people found the following review helpful.
My favorite book on portfolio theory
By Scott C. Locklin
There's three basic categories of quants. Structurers, risk managers and traders. Structurers don't need this book. They should go buy Hull and be happy. Every risk manager and trader in the business needs this book. When I was first introduced to this book, I figured it was more or less only for their money management businessa manual for building Barclays Index Plus funds. That is what Grinold and Kahn do for a living, and they probably wrote the book to have something to give to dumb pupils who don't know anything. The book certainly covers some of the details and models used in money management tasks. However, this book is a lot more than that. They didn't write a book about specific investment instances that come up. They write a book which generalizes well to all fields involving information under uncertainty. They don't talk much about futures or options; this really is about equities, but if you're trading in those other markets, you still need this book.

Yes, you actually do need some calculus and linear algebra to read the book. It's written for people who understand math; it's a book on *quantitative* finance -not "seat of pants" trading. Even if you skip the mathematics (and most of the heavy stuff is kept neatly tucked away in appendices, so as not to frighten the MBAs and small children), you're likely to get something out of it: at least you'll have a vague idea of what the propeller heads in the white laboratory jackets are up to. What I find most remarkable about the book is how it rewards upon rereadings. Got a trading problem? There is probably a section in this book which relates to it. When I'm banging my head on a problem, and getting no joy from the google machine, Grinold and Kahn's book often has something which at least points me to the answer. This is a remarkable quality, as the book really was, as far as I can tell, written to help out with the kinds of tasks they face at BGI.

If you're a former physics nerd, the classic physics book it most resembles for me is the Landau & L. (amazon won't let me say the other guy's name) book on classical mechanics. The clarity and density of G&K's book very much resemble L&L. Like L&L, it can be used as a first text on this sort of thing. You may prefer to get your basics elsewhere; I liked learning mechanics from Goldstein for example, but once I knew my p's and q's, I tossed Goldstein and just read L&L when I needed professional insight. G&K is like this; theirs is the book that you'll keep around as a reference once you have a handle on the basics whether you learn the basics from them or not.

Personally, I would have liked a little more meat on non-parametric statistics, maybe some overarching Bayesian framework and some ideas on backtesting, a la bootstrap resampling, but it would probably change the tenor of the book and reduce its utility for what they do at work. Still, they'll probably read this review, and if they take requests, that's mine.

48 of 54 people found the following review helpful.
Not an easy read
By GM
This book was recommended to me as the bible of active management. I attempted reading it several times, but gave up every time. Coming from a science and engineering background, I find the exposition verbose, yet lacking a ground-up derive-from-fundamentals approach. Even in the description of CAPM, I cannot tell the assumptions from the conclusions of the theory. The book is not an easy read, but I don't think that's because the subject is inherently hard.

Update: I've found "Quantitative Equity Portfolio Management: An Active Approach to Portfolio Construction and Management" by Chincarini and Kim to be a good alternative.

Update 2: Please see Timothy Falcon Crack's response to my review. Having read his books, I really respect his opinion. He calls this book "masterpiece", and he says he ended up writing another book (Foundations for Scientific Investing) to make understanding the subject easier. You may want to check it out first.

13 of 14 people found the following review helpful.
Groundbreaking
By investingbythebooks
Academic financial text books have, to a large extent, focused on beta and the so called efficient market. Active Portfolio Management was groundbreaking when it was first published in 1994 as instead it was devoted to the practical process of generating alpha from a quantative angle. Richard Grinold and Ronald Kahn, today retired and at BlackRock respectively, share a history in academia, at BARRA and above all at the quant behemoth Barclays Global Investors where they both held leading positions while writing this book.

Even though the book is full of financial theory the approach is practical. The topic at hand is the generation of risk adjusted relative returns. The market returns are always the baseline and success is measured by the IR (the ratio of residual return to residual variance) rather than an academic Sharpe ratio. When I first read this book 10 - 12 years ago I didn't by any means find it enjoyable. It's thick, theoretical, filled with formulas and I was frankly not ready for it. Yet, over the years I find myself returning to the key concepts of the book over and over again. Out of the four parts the first lays out the authors' theories and then the latter three cover the practical work of a quant PM.

The claim to fame of the book is a concept called The Fundamental Law of Active Management that reads IR=IC*√BR. It states that there are two sources of oportunities to increase the information ratio. The first is the ability to forecast asset's residual return, measured by the information coefficient. The IC is the connection between forecasts and eventual returns, IC=2*(N1/N)-1 where N1 denotes the number of correct bets and N the total number of bets made. It's a measure of skill. Active asset management is all about forecasting. Success in forecasting doesn't only hinge on doing things right but also on doing the right thing, i.e. not only on the PMs skill but on wheather the pond he is fishing in is promissing. This is where BGIs quant signals come into play but also Warren Buffett's concept of Graham and Doddsville. The second source of IR is breadth - the number of independent active oportunities per year the PM have to use his skill on. IC is about the quality of investment opportunities while BR is about the quantity of investment opportunities through coverage of more securities or a higher frequency of opportunities. It is for example more valuable to be able to forecast the returns of 1600 stocks than 1100 stocks. To increase the IR from 0,5 to 1,0 one would need to double skill, increase breadth by a factor of four or some combination of the two. This additive value of further breadth requires investment opportunities to be totally uncorrelated (this favours an eclectic investment style). If a new opportunity is fully correlated to a previous one it adds no IR. Most opportunities fall somewhere in between.

Often the asset management process focuses excessively on the quality of bets versus the quantity. The concept of breadth emphasizes the negative secondary effects that come with placing limits on an investment process with an edge. It's not only that limiting the investment universe deducts IR, the implications are broader. Limiting yourself to being long only lowers IR. Placing restrictions on the amount of cash in the portfolio lowers IR, so does demanding sector neutrality in an equity portfolio etc. In reality you only need to have a very small edge, say a 0,52 hit ratio to create a great IR if the breadth is large - so don't constrain yourself without good cause.

The opening line of the book reads "The art of investing is evolving into the science of investing." In many ways the book was a precursor to today's world of multifactor risk factor models, exotic betas etc., i.e. the systematization of all the alpha signals that can be systemized - leaving precious little pure alpha for traditional active investors. In an interview Grinold stated "The goal is to replace heroic personalities contending in an atmosphere of greed and fear with compelling hypotheses subjected to hard data." This is an important book, but I kind of like my heroes.

This is a review by investingbythebooks.com

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Nearly two decades after the debut of the first ACE Personal Trainer Manual, the American Council on Exercise continues to lead the way by providing the most comprehensive resource on personal training you will ever find. This all new fourth edition of ACE's best-selling textbook offers expanded coverage of a personal trainer's primary job responsibility-assessing each client's current level of health and physical fitness and then developing a safe and effective fitness program that will lead to a lifelong commitment to a more active lifestyle and better health.

  • Sales Rank: #1924160 in Books
  • Published on: 2011-10-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.80" h x 1.70" w x 8.40" l, .0 pounds
  • Binding: Hardcover

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Kamis, 25 November 2010

[Y917.Ebook] Free PDF God and the Astronomers, by Robert Jastrow

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God and the Astronomers, by Robert Jastrow

In this new edition Robert Jastrow discusses the scientific discoveries that bring science into agreement or conflict with religion and examines the latest evidence for, as well as against the Big Bang theory, which argues that the Universe exploded into being. He explains the evidence for the mysterious Anthropic Principle, which asserts that the Universe was designed for mankind to live in and examines the case for and against Darwin's theory of evolution. This edition examines these issues from the Catholic, Protestant and Jewish viewpoints. Robert Jastrow is also the author of "Red Giants and White Dwarfs" and "Until the Sun Dies".

  • Sales Rank: #105698 in Books
  • Brand: Symantec
  • Published on: 1978
  • Ingredients: Example Ingredients
  • Number of items: 1
  • Binding: Hardcover
  • 136 pages

Most helpful customer reviews

11 of 12 people found the following review helpful.
The riddle of creation explored by a scientist
By Barbara LeMaster
Robert Jastrow is an astronomer and, while he covers rather deep subjects like the Big Bang and theories of expanding universes, he never talks down to his readers. The most famous excerpt from this book has to be the anecdote about scientists scaling the "mountains of ignorance" and finding, at the summit, a band of theologians who have been sitting their for centuries. It's fitting, considering that the Big Bang theory seems to echo the Genesis creation story. The book was published in the mid-1970s so it's obviously not the most current astronomical book out there, but it's still a fascinating read.

6 of 6 people found the following review helpful.
DID THEOLOGIANS AND THE BOOK OF GENESIS ARRIVE AT THE TRUTH BEFORE SCIENCE DID?
By Steven H Propp
Robert Jastrow (1925-2008) was an American astronomer, physicist and cosmologist. He wrote many popular books, such as Red Giants and White Dwarfs, Until the Sun Dies, The Enchanted Loom, etc.

He wrote in the first chapter of this 1978 book, "When an astronomer writes about God, his colleagues assume he is either over the hill or going bonkers. In my case it should be understood from the start that I am an agnostic in religious matters. However, I am fascinated by some strange developments going on in astronomy---partly because of their religious implications and partly because of the peculiar reactions of my colleagues. The essence of the strange developments is that the Universe had, in some sense, a beginning... and under circumstances that seem to make it impossible ... to find out what force or forces brought the world into being at that moment." (Pg. 11-12)

He adds, "The details differ, but the essential elements in the astronomical and biblical accounts of Genesis are the same: the chain of events leading to man commenced suddenly and sharply at a definite moment in time, in a flash of light and energy. Some scientists are unhappy with the idea that the world began in this way..." (Pg. 14)

He observes, "Now three lines of evidence---the motions of the galaxies, the laws of thermodynamics, and the life story of the stars---pointed to one conclusion; all indicated that the Universe had a beginning." (Pg. 111) He adds, "In fact, some prominent scientists began to feel the same irritation over the expanding Universe that Einstein had expressed earlier... There is a strange ring of feeling and emotion in these reactions. They come from the heart, whereas you would expect that judgments to come from the brain. Why? I think part of the answer is that scientists cannot bear the thought of a natural phenomenon which cannot be explained... There is a kind of religion in science... This religious faith of the scientist is violated by the discovery that the world had a beginning..." (Pg. 113)

He concludes, "The scientist's pursuit of the past ends in the moment of creation. This is an exceedingly strange development, unexpected by all but the theologians. They have always accepted the word of the Bible: in the beginning God created heaven and earth... For the scientist who has lived by his faith in the power of reason, the story ends like a bad dream. He had scaled the mountains of ignorance; he is about to conquer the highest peak; as he pulls himself over the final rock, he is greeted by a band of theologians who have been sitting there for centuries." (Pg. 115-116)

Certainly, this book's "history" is not current (it's more than 35 years old, after all). But it is Jastrow's comments and conclusions that will attract most readers---who can easily look elsewhere for a "history of Big Bang cosmology."

6 of 7 people found the following review helpful.
How Big Bang Theory impacted astrophysicists perspective of the First Cause
By Nancy Robinson
This book gave me insight into the history of the progress of the big bang theory and how it impacted the scientific community.

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Rabu, 17 November 2010

[Q202.Ebook] Get Free Ebook Ladurée Macarons (Laduree), by Vincent Lemains

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Ladurée Macarons (Laduree), by Vincent Lemains


In the middle of the twentieth century, Pierre Desfontaines, cousin of Louis Ernest Ladurée, created the first Ladurée macaron by having the genius to stick two macaron cookies together and fill them with a flavorful ganache.

Ever since then, the preparation has stayed the same. Each season Ladurée celebrates this little round cake that's crispy outside and soft inside, a perfect balance of aromas and textures, by creating new flavors. Each year the palette of flavors and colors grows, from the classic chocolate or raspberry to festive macarons, exotic flavours for certain destinations, fashion designers, perfumes etc.

This book presents, for the first time, each of the eighty Ladurée macarons, their aromas, inspirations, trend books and of course all of the recipes to make them at home.

At the end of the book there is a practical, step-by-step section to show exactly how Ladurée's chefs make the cookies and the ganache fillings so you can be sure to succeed in making them too.

Contents:
Introduction: A little history of the macaron
80 Macarons: flavour by flavour, a trend book, inspirations and recipes for each; 1. Classic macarons (vanilla, café, chocolate, lemon etc); 2. Nomad macarons (created for specific destinations); 3. Festive macarons (Christmas, Easter etc); 4. Precious macarons (gold, silver, copper etc); 5. Incredible macarons (violet, lemon-lime etc); 6. Designer's macarons (berry for Christian Lacroix, fig-date for Christian Louboutin, rose-ginger for John Galliano, bubble-gum for Alber Elbaz etc); Step-by-step photographs and instructions for making the biscuits and ganache fillings at home.

  • Sales Rank: #164014 in Books
  • Published on: 2014-11-30
  • Original language: French
  • Number of items: 1
  • Dimensions: 7.31" h x 1.74" w x 7.01" l, .0 pounds
  • Binding: Hardcover
  • 320 pages

Review
Some gifts you long to keep for yourself. If you can't make it to France, these beautiful hardcovers with metallic edges and rich photos will take you there. They go beyond the recipes to the storied history and production of some of the country's most beloved desserts. only the real thing could be sweeter. (The New York Times, November 29, 2014)

About the Author
Vincent Lemain est est le Chef Executif Patissier de la prestigieuse maison Laduree depuis fevrier 2011. Deux fois par an, au rythme des saisons et a la maniere des collections de mode, il imagine de nouvelles saveurs et de nouvelles couleurs pour les religieuses, les saint-Honore, les macarons et diffuse ces merveilleuses douceurs ou le beau rivalise avec le bon dans toutes les Maisons Laduree du monde.

Antonin Bonnet est photographe de natures mortes. Il a travaille pour La Grande Epicerie de Paris, Dior, Chloe, Dyptyique, Bernardaud et aussi Laduree!

Antonin Bonnet est photographe de natures mortes. Il a travaille pour La Grande Epicerie de Paris, Dior, Chloe, Dyptyique, Bernardaud et aussi Laduree!

Most helpful customer reviews

95 of 101 people found the following review helpful.
Nice but disappointing
By Patricia C
VERY DISAPPOINTED! The book is beautiful - gorgeous pictures; However, it is not as advertised. In the description, it read "80 Macarons: flavour by flavour, a trend book, inspirations and recipes for each." Reality: it includes the 4 basic shell recipes and 39 recipes for fillings. Also states "Step-by-step photographs and instructions for making the biscuits and ganache fillings at home." It has pictures of the finished product, but does not include step-by-step photographs. Beautiful book but very disappointed in the content. Description of book really needs to be revised so it is more accurate.

40 of 42 people found the following review helpful.
Good for the eyes, not so much for your skills.
By C. Yu
This is a great book as a gift, but not so great as an instructional book for people that are serious with macaron baking purposes.
Many recipes are redundant, where you can simply switch out one flavoring or two from the first few recipes - halfway through the book I can already predict a new recipe before even reading it. What disappoints me the most is that the book did not mention their suppliers like Pierre Herme did. I am very interested as to where Laduree sourced their ingredients, because when it comes to making something as simple as a flavored ganache, the quality of each individual ingredients becomes a lot more important as these few ingredients dominate the overall taste. You can follow the recipe perfectly but never produce an authentic Laduree macaron simply because you dont know what brand of ingredients to use - not even the chocolate. Another thing that blew my mind was that the recipe calls for a certain "number" of egg whites, but not the actual mass of it, when all other ingredients were listed with actual weighings. What the hell? A professional recipe book should have listed the weighings for the most critical ingredients, in this case the egg whites in macarons. To me this is an unforgivable mistake.
Overall, the book is beautiful and is definitely worth the money. However in terms of content, I believe any other macaron recipe book can achieve, if not easily exceed, the Laduree book. So far my favorite Macaron book is still the Pierre Herme Macarons. Apologies for the grammer/typos - English is not my first language.

51 of 55 people found the following review helpful.
Beautifully Disappointing
By Amber Dimas
I was so excited to receive this book today. It came in the beautiful Laduree fashion you'd expect; gorgeous box with lovely pictures inside along with a fold-out list of every Laduree macaron they've ever created. Love at first sight! Imagine my surprise as I'm poring through the book only to find quite a few of their staple favorites were not included; where's the Salted Butter Caramel, the Praline, the Coffee? Not in the book; just a small mention of them. Don't get me wrong, there's no shortage of recipes; just disappointed that some of their most famous faves were excluded. Still a lovely book to look at with plenty of recipes to try.

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Minggu, 14 November 2010

[O559.Ebook] PDF Download Org Design for Design Orgs: Building and Managing In-House Design Teams, by Peter Merholz, Kristin Skinner

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Org Design for Design Orgs: Building and Managing In-House Design Teams, by Peter Merholz, Kristin Skinner

Design has become the key link between users and today’s complex and rapidly evolving digital experiences, and designers are starting to be included in strategic conversations about the products and services that enterprises ultimately deliver. This has led to companies building in-house digital/experience design teams at unprecedented rates, but many of them don’t understand how to get the most out of their investment. This practical guide provides guidelines for creating and leading design teams within your organization, and explores ways to use design as part of broader strategic planning.

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  • Why design’s role has evolved in the digital age
  • How to infuse design into every product and service experience
  • The 12 qualities of effective design organizations
  • How to structure your design team through a Centralized Partnership
  • Design team roles and evolution
  • The process of recruiting and hiring designers
  • How to manage your design team and promote professional growth

  • Sales Rank: #49860 in Books
  • Brand: imusti
  • Published on: 2016-09-03
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.80" h x .40" w x 5.90" l, .0 pounds
  • Binding: Paperback
  • 198 pages
Features
  • O'Reilly Media

About the Author

Peter Merholz is President and one of the co-founders of Adaptive Path. For more than six years, he has been instrumental in developing the company's world-class consulting, training, and public events. Peter began his work at Adaptive Path with a focus on information architecture, and has since developed expertise in product strategy, user research, and practice development.

Peter's personal blog, http://peterme.com, and his essays for Adaptive Path demonstrate his unique ability to foresee what's coming next in information architecture, organizational change, and product strategy. He has the perhaps dubious distinction of coining the term "blog" in 1999, when blogging was still a nascent genre.

Kristin Skinner is Managing Director at Adaptive Path where she established and leads the Design Program Management practice. She has shaped and lead over 40 of the firm’s most strategic and complex projects and programs, working directly with C­suite stakeholders in theFortune 50. She is also Head of Design Management at Capital One, an emerging function to address rapid growth in the design organization and deliver end­-to-­end customer experiences that improve people’s lives. Before joining Adaptive Path, Kristin worked as a Design Managerat Microsoft in their ground­-breaking Pioneer Studios. Kristin co­programs and hosts the MX Conference, and has spoken at events such as UX Week, and MX15.

Most helpful customer reviews

12 of 12 people found the following review helpful.
The greatest design mentor you could ask for, in your back pocket
By LYH
The minute I started reading Org Design for Design Orgs, I couldn't tear my eyes from it. It was almost 2am when I found myself in the middle of chapter 7, and had to talk myself into getting some sleep.

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I’m a designer and researcher at a startup that has been through many ups and downs in the past 2 years. Our design team has struggled with getting design recognition and getting research to be valued and integrated. We've had designers hit career ruts and stunted growth, and have had friction with aligning with leadership. This book covered all these issues in well organized manner, supported by clear diagrams and real world stories. If you work on or with an in-house design team, this book is an ABSOLUTE must-read.

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3 of 3 people found the following review helpful.
Case for change plus an actionable change plan.
By David W. Gray
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1 of 1 people found the following review helpful.
Five Stars
By Victor M. Sirotek
Unexpectedly helpful and solid book.

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[A976.Ebook] Download Ebook Practical Approach to Electroencephalography, 1e, by Mark H. Libenson

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Practical Approach to Electroencephalography, 1e, by Mark H. Libenson

Practical Approach to Electroencephalography, 1e, by Mark H. Libenson



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Practical Approach to Electroencephalography, 1e, by Mark H. Libenson

Why consult encyclopedic references when you only need the essentials? Practical Approach to Electroencephalography, by Mark H. Libenson, MD, equips you with just the right amount of guidance you need for obtaining optimal EEG results! It presents a thorough but readable guide to EEGs, explaining what to do, what not to do, what to look for, and how to interpret the results. It also goes beyond the technical aspects of performing EEGs by providing case studies of the neurologic disorders and conditions in which EEGs are used, making this an excellent learning tool. Abundant EEG examples throughout help you to recognize normal and abnormal EEGs in all situations.

  • Presents enough detail and answers to questions and problems encountered by the beginner and the non-expert.
  • Uses abundant EEG examples to help you recognize normal and abnormal EEGs in all situations.
  • Provides expert pearls from Dr. Libenson that guide you in best practices in EEG testing.
  • Features a user-friendly writing style from a single author that makes learning easy.
  • Examines the performance of EEGs―along with the disorders for which they’re performed―for a resource that considers the patient and not just the technical aspects of EEGs.
  • Includes discussions of various disease entities, like epilepsy, in which EEGs are used, as well as other special issues, to equip you to handle more cases.

  • Sales Rank: #174488 in Books
  • Brand: Brand: Saunders
  • Published on: 2009-12-18
  • Original language: English
  • Number of items: 1
  • Dimensions: 11.10" h x .90" w x 8.70" l, 2.35 pounds
  • Binding: Hardcover
  • 464 pages
Features
  • Used Book in Good Condition

Review

"It is amazing how much information is contained in a 330 pages textbook and several topics of daily clinical interest are discussed in more detail than in other much heavier textbooks. The quality of the many illustrations is also outstanding. This is the ideal textbook for the junior neurologist who starts his EEG training, but browsing it will also be a pleasure for the experienced EEG reader. It is a highly recommended "practical" textbook." Spinal Cord, Prof. Mercelis

Most helpful customer reviews

28 of 28 people found the following review helpful.
Very helpful EEG book
By Frogfoot
If you do not want to buy multiple books on EEG and want only one, then this is it. I wish that this book had been written sooner. I am a epilepsy fellow in training and have read many EEG primers and text books including the recommended classics like Hughes, Ebersole , Niedermyer, John's Hopkins atlas, etc...All these books are good but, are dry reading or too voluminous and, at times are difficult to digest at first pass.

On the other hand I really enjoyed reading the Practical Approach to Electroencephalograph by by Mark Libenson M.D. The book is filled with all the information from basic concepts to advanced EEG interpretation written in a vey nice and easy to understand format. The author makes a special effort to simplify and explain the fundamentals and concepts in interpreting the EEG. Ample illustrative examples and easy to understand analogies are provided. There are quizzes to help you better understand the construction, advantages and potential pitfalls off various montages. While reading the book I had many "aha!" moments. There are many pearls which are very helpful even for the experienced EEG reader. This is one book that grows with you as you expand your role as an EEG reader. It suits the needs of both the novice and experienced. This book is the next best thing to having an experienced and knowledgeable Epileptologist by your side. I would highly recommend it to burdened neurology residents and epilepsy fellows who want to master EEG interpretation in an easy and knowledgeable manner. EEG techs would find it helpful too. I had fun reading it and hope that you do too.

0 of 3 people found the following review helpful.
poor packaging
By JonFHLA
arrived on time. delivered while raining. box was not placed in plastic bag for protection. book was only partially wrapped in plastic. had the item remained outside for longer than a few hours it would have sustained water damage.

21 of 24 people found the following review helpful.
A TALE OF TWO TOMES--HIT & MISS.
By Quigly E. Demosthenes
Since the advent of practicable digital EEG instrumentation for the clinic, the Neurodiagnostic (as it now seems to prefer to style itself) training community has lacked an appropriately contemporary and comprehensive introductory text.

Such a text would arrive unburdened by messy and cumbersome detail of antiquated and problematic analog EEG instrumentation--the latter with its trouble prone and difficult to adjust electromechanical pens, messy ink, relative extreme montage inflexibility, noise and artifact proneness, and bulky, difficult to access or review paper records....

While mention of such does, of course, belong in the historical contextualization of a field, properly abbreviated mention of same makes space (both intellectual- and shelf-) for necessary elucidation of unique aspects of the newer technology; Thus, caveats with respect to, say, adjustment of "pen damping" can yield to explanation of digital sampling--its limitations (e.g., Nyquist limit) and unique virtues (e.g., filtering and montage flexibility, etc.).

Clearly, the lack of such an up-to-date text has been felt; Two major new texts have now materialized, almost simultaneously, to occupy that relative instructional vacuum and one of them is this truly wonderful and practical (!) book by Libenson (Saunders Elsevier, 2010).

Libenson ("L") is just the book for the job!

The second text is the similarly titled, "Practical Guide for Clinical Neurophysiologic Testing*EEG" by Yamada & Meng (Wolters Kluwer|Lippincott Williams & Wilkins, 2010). (N.B. If you're starting out in EEG, acquire and read this problematic "Practical Guide..." only AFTER you've more pleasantly toured the EEG landscape as presented in L.)

Yamada & Meng ("Y&M") seems to have been eagerly awaited by the EEG community. (See the flavor of the first review of Y&M on Amazon.) For whatever reason, though, L seems not to have had the same degree of "advance press."

In any event, since both L and Y&M purport to target similar audiences (i.e., medical students, neurology and epileptology interns or fellows, EEG technologist aspirants--and, presumably, the instructors of the latter), comparison of the two does seem meet.

Thus, while considerations of

(i) Substance

cannot be entirely divorced from

(ii) Presentation

or from

(iii) Suitability to Audience (Utility),

it is, nevertheless, probably a fair call to say that Y&M excels with respect to (i) for the display of expertise--both broad and deeply detailed--on offer there.

However, that last is not in the least to say or imply that L shows itself to be in any way less expert!

Rather, Doctor Libenson, does readers just coming to his subject the intellectually generous and "practical" (sic!) favor of restraining himself to a strong didactic focus--tailoring his approach with student/acolyte needs obviously uppermost in mind.

By such considerate self-discipline and care, then, L winds up having it all over Y&M with respect to both, (ii) Presentation and (iii) Utility for intended audience.

The earliest three reviewers of this work (here, on Amazon) all seem to resonate - as does this reviewer - to L's fine pedagogy. This is in unfortunately stark contrast to Y&M.--

Editorially, too, L is meticulous just where Y&M, despite its encyclopedic competence, is in very deep trouble (until the next revised printing, anyway?)--

L is freer of typos, mislabeled, misspelled, or misplaced figures than is usually the case for first printings--especially so for so necessarily complicated a format as an EEG text.

In L, illustrations/figures/tables/shaded review and summary boxes (this helpful adjunct almost absent from Y&M, by the way!) are logistically disposed near the text they illustrate--instead of, as in Y&M, being bunched into multi-page runs of highly size-reduced charts, without intervening text but with almost unreadably tiny captions and difficult to distinguish callouts or markers; Y&M regularly imposes upon its readers tedious, concentration-smattering to-and-fro page flipping in order to make the necessary, respective mental correspondences between illustrations and their text.

L keeps things as large as practicable, legibly (and mercifully!) few to a page, lucidly produced, well-captioned, and with consistent, clear labeling and callout conventions.

Y&M is printed on glossy paper which is a probably expensive - yet nevertheless poor - choice in that the ink on such coated paper has a slight tendency to smudge under tired fingers (and Y&M's small fonts can hardly stand further legibility compromise).

Those slick Y&M pages easily catch glare--forcing one to tilt the (fairly heavy and, if softbound, floppy) book this way and that to keep page shine from obscuring important detail in cramped, undersized illustrations.

"By contrast," L deploys those - already mentioned - attractively open page layouts, less obtrusive paper, and adopts blue ink (Y&M is strictly monochrome) for judicious visual emphasis.

L is far easier on the eyes and, thereby, the Mind.

Y&M is also rife with sloppily, incompletely, or erroneously redacted figures, illustrations, etc.

L's index is adequate (though still not great). Y&M's grossly inadequate. (The lack of a comprehensive index is a distinct handicap to the student when reviewing for an exam or for the researcher/writer looking to cite another source or view on some point!)

Last, but far from least, Dr. Libenson writes a graceful, attractive prose rendering his text far less dry than anyone has a right to expect from a serious neurodiagnostics text. What an unexpected boon that is.

L is engaged and engaging. Y&M somewhat cold and detached.

If EEG interests you at all, you will enjoy reading L. On the other hand, despite some great content, you will need to truly love all things EEG to keep on task as you struggle through the seemingly unedited linguistic, syntactic, and typographical morass that is the littered visual and semantic landscape of Y&M.

It is painful (but nevertheless accurate) to be so seemingly harsh with respect to Y&M; I do appreciate what must have been a near herculean effort - even for its highly respected and experienced authors - to compose Y&M's core substance and to winnow sheaves to find the necessary relevant EEG example tracings. Y&M IS an impressively substantial effort and it could yet become the new "bible" of the field (especially by virtue of its comprehensivity). (Such is probably not L's ambition.)

At present, however, Y&M is so beset by editorial negligence, layout gaffs, and so linguistically compromised, that it will likely fail (for far too many) of its presumed educational goals: It's a needlessly tough read of what would otherwise be some very edifying stuff.

L (Saunders-Elsevier) and Y&M (Wolters Kluwer) come to us under quality medical/technical imprints. This makes the nightmare-and-daylight differences in editorial quality between these two works even more perplexing.

In sum, then, both L and Y&M are authoritative. L's goals are more limited but also far more suited to the needs of someone just entering the field (or needing to review it). As published and as intended, L is an almost unqualified success while Y&M is a sadly unnecessary failure... a failure which should probably be lain at the doorstep of the publisher and ascribed, in greater particular, to its editors' and production staff's negligent servicing of Y&M's authors and their prospective audience.

Y&M should never have been permitted to go to press as is. (Wait for good reviews of its next printings before acquiring.)

Except for its index, L is simply a gem of lucidity and approachability; It makes one want to meet the author.

Electrode caps off to Dr. Mark H. Libenson!

[Note: This reviewer has neither personal acquaintance with nor any direct professional or other known relationship - prejudicial or otherwise - with any of the authors of the above-discussed works. We are strangers.]

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